Assess the Success of Launch Strategy for a Diabetes Brand
Client
A MNC Pharmaceutical Company
Situation
- The overall objective of this project is to assess the success of the launch strategy in 3 Asia Pacific countries, and provide recommendation to fine-tune the brand strategy in order to maximize the launch sales uptake
Methodology & Solution
- Face-to-face quantitative interviews among 10% target doctors
- Interviews content to cover the following four areas:
- Patient load
- Brand awareness and prescription
- Brand drivers and performance
- Evaluation of sales activities and marketing activities
Business Outcome
- Research summary for the four areas of interest, brand attributes vs competitors, key findings and recommendations per country
- Summary of treatment algorithm for better brand positioning
- Based on treatment drivers and brand performance finding to modify the brand image, key message and promotional materials