Enhance Customer Engagement for a MNC Pharmaceutical Company

Client
A MNC Pharmaceutical Company, one of the key Country in Asia Pacific
Objective / Scope
- To enhance customer engagement through validate the customer segmentation and find out the most effective engagement channel and promotional materials per segmentation
- To focus on 3 therapeutic areas
Methodology & Solution
- Conduct survey with 10%-30% target doctors: a doctor’s self evaluation questionnaires and a preferred channels check list
- Conduct brand equity per brand to understand critical customer requirements and key brand driver
- Analyse the data to validate the segmentation and match the preferred channels per segmentation
Business Outcome & Key Deliverables
- Summary of channel preference per segmentation per therapeutic areas
- Recommendation for optimization of the relative mix of materials, programs and engagement channels for each of the target segmentation
- Program attendance increased 20%-25% among 3 therapeutic areas
- Salesforce reported call duration increased and doctors shows more interest for their prefer materials