Enhance Customer Engagement for a MNC Pharmaceutical Company

A MNC Pharmaceutical Company, one of the key Country in Asia Pacific

• To enhance customer engagement through validate the customer segmentation and find out the most effective engagement channel and promotional materials per segmentation
• To focus on 3 therapeutic areas

• Conduct survey with 10%-30% target doctors: a doctor’s self evaluation questionnaires and a preferred channels check list
• Conduct brand equity per brand to understand critical customer requirements and key brand driver
• Analyse the data to validate the segmentation and match the preferred channels per segmentation

• Summary of channel preference per segmentation per therapeutic areas
• Recommendation for optimization of the relative mix of materials, programs and engagement channels for each of the target segmentation
• Program attendance increased 20%-25% among 3 therapeutic areas
• Salesforce reported call duration increased and doctors shows more interest for their prefer materials