Feasibility study for a new brokerage business for insurance

Client: Regional insurance company

Objective: The client was considering launching a new brokerage business for insurance in Hong Kong and the objective of the study was to help the client with go- no go decision for the proposed new business venture

• Stakeholder interviews to define the concept and benefits
• A quantitative study was conducted to understand current practices and channels, strength of relationship with agents, perceptions and comprehension of the benefits of brokers vs. agents and likely uptake of the brokerage channel
• The key deliverable was a demand forecast for the new business