Text Analytics & Natural Language Processing (NLP)
With the plethora of data out there on social media, NLP can help organizations mine through tons of information and provide key action / focus areas. NLP along with Machine learning can make chatbot seem more human.
Intuit helps its clients build text analytics and NLP models which would help identify magnitude and polarity of comments posted across touch points including social media sites. It can also help with Topic modelling and categorization using text analysis.